In the dynamic world of logistics, a Third-Party Logistics (3PL) partner isn’t just a service provider; they’re an extension of your business, handling critical aspects of your supply chain. At BR International, we believe that the true strength of our growing 3PL division lies not just in our operational capabilities, but in the dedicated, experienced people who bring those capabilities to life every single day.
We’re pulling back the curtain to introduce you to some of the key individuals behind our success, showcasing the heart and expertise that make BRi’s 3PL solutions truly stand out.
The Human Element in 3PL Excellence
While technology and infrastructure are vital, it’s the human touch – the expertise, proactive problem-solving, and genuine commitment of a team – that transforms logistics into a strategic advantage. Our people are not just facilitators; they are problem-solvers, continuously looking to create value and efficiency in every step of your supply chain journey.
Let’s meet some of the faces behind BRi’s robust 3PL growth:
Bobins Johny: Leading Operations with a Hands-On Approach
As our NSW Operations Manager, Bobins Johny embodies the hands-on leadership that drives our 3PL efficiency. With extensive experience managing large, culturally diverse teams in fast-paced distribution environments, Bobins consistently achieves high success rates for on-time deliveries, often exceeding 98%.
Bobins’s expertise spans warehouse operations, including WHS, inventory control, and strategic space utilisation. He’s known for increasing pick-pack efficiency and reducing labour costs by meticulously reviewing performance, optimising layouts, and cross-training staff. His belief in working alongside his team on the floor ensures motivation and collective achievement of targets. Having previously managed 3PL operations for major fashion clients, Bobins brings a wealth of practical knowledge directly to your supply chain.
Vakul Chowdavarapu: The Detail-Oriented Customer Solution Specialist
In warehousing and 3PL, precision in inventory is paramount. Vakul Chowdavarapu, our Customer Solution Specialist, ensuring that the customers needs are met and expectations exceeded. He is the customer’s representative on site, ensuring relevant and continuous communication between the customer and BRi.
Vakul’s background, including a Master of Engineering, underpins his strong capabilities in supplier coordination, cost management, and production planning, all while ensuring regulatory compliance. His focus on delivering business objectives through efficient supply chain processes makes him a crucial part of ensuring your stock is precisely where it needs to be, when it needs to be there.
Ruchir Baxi: National Expertise in Inventory Control
Overseeing the vast complexities of stock across multiple locations is no small feat, and Ruchir Baxi, our National Inventory Controller, has over a decade of experience mastering it. His extensive background in supply chain, including significant roles with major retailers and logistics providers, highlights his deep understanding of stock management and quality assurance.
Ruchir’s expertise ensures meticulous stock reconciliation, efficient order packing and loading, and overall warehouse plant operation, contributing directly to the seamless flow of goods through our 3PL network. His commitment to accuracy and streamlined processes means your inventory is in expert hands, reducing discrepancies and improving operational flow.
Chris Singh: Customer-First Leadership in Key Accounts
At BRi, 3PL is about more than just warehousing; it’s about strategic partnerships and unwavering customer service. Chris Singh, our National Key Account Manager, embodies this philosophy. With a strong passion for LEAN Six Sigma and Continuous Improvement, Chris leads teams to become highly engaged and high-performing, building mutually beneficial partnerships.
Chris firmly believes in a “customer first” approach, constantly seeking innovative solutions to improve warehouse performance and drive operational savings. His hands-on leadership and commitment to transforming warehouse processes ensure that BRi’s 3PL solutions are not only efficient but also precisely aligned with client needs, delivering exceptional results.
The BRi Difference
Our 3PL division thrives on a philosophy deeply ingrained across BR International: we are an extension of our clients’ businesses, and their success is our success. This means we don’t just offer services; we offer a genuine partnership.
We provide end-to-end 3PL solutions meticulously built around your specific supply chain requirements. Our team’s collective experience, from managing complex warehousing operations and refining inventory control to ensuring top-tier customer service and strategic account management, means we proactively identify and solve problems before they impact your business.
This commitment to deeply understanding the customer and offering bespoke, scalable solutions is what sets us apart. We leverage our robust global network and local expertise to deliver agile problem-solving, real-time transparency, and a level of accountability that transforms how you manage your inventory and distribution. Our focus is always on unlocking value and shortening your cash-to-cash cycle, ensuring your products are available for sale at the right time and price.
As you consider expanding into global markets or optimising your existing supply chain, ask yourself: does your current 3PL partner offer this level of dedicated expertise, human-centred problem-solving, and a true partnership mindset?
At BRi, we invite you to have a deeper conversation. Discover how our experienced team and tailored 3PL solutions can empower your business to achieve efficient, scalable, and confident growth.
